Competitor Analysis
Competitor analysis helps organisations make strategic decisions about targets, partners, and competitors. We use data analysis to find organisations to investigate further. We create a custom, structured taxonomy to analyse a shortlist in deep dive reports. A report and interactive website summarises the analysis using data visualisation. This allows senior executives to understand, compare, and contrast competitors, driving strategic decision making.
Your questions, answered …
- Which of our competitors can we learn the most from?
- Who should we target for acquisition?
- What organisations would be complimentary partners to our service offering?
- Where are our greatest opportunities for expansion?
- Who are our strongest competitors in each region?
- What organisations most align to our mission and values?
Deep Dive Assessments
Illustrative taxonomy
Creating powerful stories
through data visualisation
We use our Commpact platform to visualise the data and help tell a powerful story. This might be through tools you can engage with such as zoom in/out maps with interactive filters and features. Or we can present findings and insights through videos and presentations.
Improving outcomes
and having an impact
Our experience spans government, healthcare, aged care, social services, sporting organisations, not-for-profits, financial institutions, and higher education. The analysis we provide has helped inform decisions about location of service centres, workforce numbers, digital marketing strategy, and service delivery models. Our geographical analysis ensures decisions about acquisition, expansion, and growth are guided by data-driven evidence. Read more about our geographic strategy work in our case studies.
Want to know more?
Given the visual nature of our work it’s best demonstrated in person or online. We can show you some different examples and approaches so you can get some ideas about how competitor analysis can help your organisation.